More and more young people are discovering platforms like Twitch as a way to turn their hobby of streaming video games into a source of income. Young people no longer need to supplement their pocket money with boring tutoring or tedious summer jobs because they can easily earn money online.
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Video streams and gaming on Twitch offer huge potential for streamers. On sites like Twitch.tv, the most successful streamers earn up to €35,000 per month.
Use Twitch or YouTube to Make Money?
Nowadays, you can make money not only with Pinterest, Instagram, or non GamStop casinos, but also with streaming sites. While there are now numerous online streaming and video portals, the two platforms Twitch.tv and, above all, YouTube are the most commonly used. However, there is a big difference between the two platforms right from the start.
For example, YouTube has always only allowed users to upload recorded videos, which viewers can then access again and again. Twitch, on the other hand, relied on live streams from the very beginning —a concept that has been expanded but retained to this day.
This meant that followers had to catch the right moment so they wouldn’t miss anything. There was a good reason for this: It forced viewers to choose a specific streamer, and they generally stayed online longer.
Both portals have a limit:
• Followers,
• Watchtime or
• Alternatively subscriptions,
That must be exceeded in order for a channel to be monetized.
Twitch.tv is visited by millions of streamers and viewers every month. Gaming streams are the most popular among viewers. Here, they have the opportunity to watch both amateurs and professionals play videos live. The offerings include strategy, shooter, sports, and multiplayer games, as well as numerous other categories.
Viewers have the opportunity to provide live commentary on the games. Viewers also have the option to subscribe to a Twitch channel for a small fee.
Donations are also distributed here as a reward, incentive, or thank you. These are real money that the gamers receive directly.
Increasing the number of followers is much easier than many users might think. Twitch therefore has enormous potential that every user can utilize for their channel.
The different ways to earn money on Twitch
Streamers have a total of five ways to earn money on Twitch:
Referral, Recommendations and Affiliate Marketing
A Twitch partnership isn’t even necessary if users want to place referral links or product recommendations on their profile, i.e., engage in so-called affiliate marketing. Various programs, such as Adcell, or providers like Amazon offer streamers direct collaborations.
For example, users who praise their headset during the stream and point viewers to the link in their bio will receive a commission if this triggers a sale. Sales generated by a user via the link are tracked.
Users can also contact providers directly and register themselves with programs like Amazon Partnernet. Here, too, the principle that reach is everything applies.
This means that the more followers a user has, the more interesting he or she becomes for providers.
Donations
For streamers, receiving donations from their viewers is probably the best way to make money quickly. The reason for this is that there are no limits on the amount donated. Videos of sensational donations can be found on YouTube time and again. It’s not uncommon for superfans to donate amounts of up to $10,000. These donations are usually made by corporations or wealthy oil sheiks.
But even ordinary viewers on Twitch are considered extremely generous. If a gamer has the necessary know-how, provides valuable tips, or entertains viewers well, viewers are often happy to thank them with a tip.
Remember: The more viewers a streamer has, the higher the amount of donations they can expect.
Subscriptions
Twitch partners also have the option of marketing their streams through a paid subscription. In this case, viewers must pay a monthly fee of approximately five euros. Twitch keeps half of this fee and pays out approximately 2.50 euros to the streamers.
A subscriber, on the other hand, receives special rights for their stream and thus benefits from the advantages. For example, they have the opportunity to:
• To participate in competitions or
• You can play with the streamers.
Of course, a streamer also has to convince his followers to subscribe through appropriate personal branding and the necessary brand trust.
Advertising, Ads and TwitchAds
The various advertising options are practically a no-brainer for streamers who want to earn money on Twitch. After all, ads are often shown before Twitch streams or YouTube videos.
Google Adsense places ads, promotional videos, and banner ads on channels with high reach. The content of these ad formats can be tailored to the respective target audience.
For 100 views, streamers can earn between two and ten euros without having to do anything.
Extras: There’s even a small bonus on Twitch : The more relevant the content of the streams, the more you earn per 1,000 viewers.
Merchandising & Sponsorship
Streamers don’t necessarily have to be Twitch partners to be eligible for manufacturer sponsorship. Popular gamers, for example, often wear merchandise from well-known video game manufacturers, such as:
• Caps,
• T-shirts,
• Sweater or something similar.
They receive these items directly from the manufacturers and in return have to wear them during the streams, thus engaging in product placement.
The streamer places the respective products in front of his camera during the stream and, in the best case, even talks about the benefits these products bring him and why he prefers this particular brand.
It’s also not uncommon to use sponsored equipment. Streamers who choose this option, however, must keep a few things in mind to prevent their stream from becoming surreptitious advertising :
They must indicate the product placement, for example, by marking the stream with a lowercase P. This can be done with a customized overlay, which streamers receive in the emport Twitch package.
Beware of Fake Sponsorship
Even newcomers often find their channel’s spam folders flooded with so-called fake sponsorship requests. These typically originate from dubious companies based in countries with somewhat more relaxed legal regulations. These companies offer streamers affiliate deals for dubious trading platforms, such as game key stores, that don’t actually exist.
If a streamer accepts such an offer, the links redirect viewers to the companies’ websites. With a little bad luck, they can have a really bad experience there, which, of course, reflects badly on the streamer and their channel. Streamers often also report that the initially promised payouts aren’t being made.
• Streamers who receive such an offer should definitely do some research on the company first.
• They can also read reviews or exchange ideas with other streamers.
• However, dubious offers can often be identified by their unprofessional appearance; they are usually written in extremely poor English.
Tip: Streamers should never risk their reputation for such a game. Streamers should ignore or report such offers.
Film-buff journalist Felix Moreno earned his Film Studies degree at NYU and has reviewed cinema and streaming culture since 2012. Joining us in 2025, he spotlights must-watch releases, crafts spoiler-free synopses, and interviews behind-the-scenes talent. Felix’s playful trivia keeps readers ahead of the pop-culture curve. Offscreen, he runs a community film club and experiments with short-film screenwriting in his Brooklyn studio.
