Even though you know a lot about keywords, have written good content, and have built a few backlinks, your results aren’t where you want them to be. Most of the time, that means it’s time to learn more about advanced SEO.
This blog will show you how to get better at basic SEO, which will help your site run faster and get your content seen by more people.
1. Master Crawlability and Indexing Basics
Web crawlers need to be able to find and understand your pages. This is where searching and being able to crawl come in. Find out how to use sitemap.xml and robots.txt. These make it easier for search bots to crawl your site.
Use tools like Google Search Console to see which pages are being searched. You’ll find bugs quickly and keep important pages open. The goal is to make it easy for bots to do their jobs.
2. Improve Site Speed and Core Web Vitals
When customers view a site, they feel better when it is fast. Bounce rates and SEO are both affected by page speed. Things like load time, engagement, and changes to the layout are tracked by Core Web Vitals.
Check your page with PageSpeed Insights or GTmetrix. Reduce the size of pictures, clean up the code, and use caching. These little changes can make a big difference.
3. Implement Structured Data (Schema Markup)
Search engines can better understand your information when you use structured data. You can add schema for things like reviews, FAQs, goods, and more. This makes your site stand out in search results.
Check your code with Google’s Rich Results Test. Schema doesn’t directly improve your results, but it does make your page look better. Then there are generally more clicks.
4. Ensure a Mobile-First and Secure Site
These days, nearly everyone looks at their phones. A site that functions effectively on mobile devices is essential, not optional. Check out pages on various screen sizes. Fix problems with links, fonts, and buttons on small screens.
Change to HTTPS, too. It lets visitors know that your site is safe. Google likes safe sites. Trust grows and rankings go up with mobile-first and security.
5. Fix Crawl Errors and Broken Links Regularly
Search engines get confused by crawl mistakes, which hurt rankings. Visitors quickly leave when links don’t work. Both of these things can make you grow less quickly. Be sure to check your site often for these problems.
Make use of tools like Google Search Console or Screaming Frog. Fix broken pages or send them somewhere else. It is easier to rank higher if you keep your site in good shape.
6. Create a Scalable Site Architecture
Users and search bots can quickly find information that has a clear structure. Use subfolders, groups, and URLs that make sense. Do not hide pages too deeply.
Think about growth when you plan your menus and internal links. You can add new pages without making a mess. Setting things up well today will save you trouble tomorrow.
Unlock Better Rankings, User Experience, and Results
Technical SEO isn’t just for developers; anyone who wants to grow their business online over the long term should learn it. Every change you make to your site, from making it load faster to making it easier for search engines to crawl, improves it for both users and search engines.
Read About StudioHawk’s Services if you’re prepared to advance your abilities or need professional assistance. Now is the time to get better results, rankings, and user experience with a plan that really works.
Liam Bennett holds a degree in Computer Science from the University of Edinburgh and has over 15 years of experience in technology and digital innovation. He began his career in software development, focusing on user-friendly systems and backend architecture. Liam joined our platform in 2025 to lead our Tech section, where he simplifies complex topics—from smart home devices and AI tools to cybersecurity and troubleshooting tips. Known for his clear, practical advice, he helps readers navigate today’s fast-evolving tech landscape. Outside of work, Liam enjoys building custom PCs and contributing to open-source projects.
